I was tasked with creating a brand brochure that told a story. Boy did Minocqua Brewing Company have a story to tell.

I created an eye-catching brochure with the same feel and illustration style as their can designs, telling the story of how a small-town brewery and restaurant turned things upside down in the community by voicing their political opinions. Then, they gave up the brick and mortar to create their super PAC, Dark Money Meant for Good, to support progressive candidates and ideals.

Please note: This is in no way an endorsement of Kirk Bangstadt or his antics! This was created prior to knowing anything about him.

InDesign, Procreate, Photoshop